Zeekr
Global Design
Zeekr Design
Lynk & Co Design
Global Team
Zeekr

Zeekr Design employs nearly 500 people from over 30 countries and regions, with an average age of approximately 36. This young, diverse, and creative team is split into two main groups: creative design, with around 200 employees, and design operations, which includes nearly 300 employees. The design operations team covers clay modeling, digital modeling, VR, and design engineering, and provides support services to Lynk & Co Design. Zeekr Design is led by renowned designer Stefan Sielaff, who is supported by a leadership team overseeing six creative design departments—interior, exterior, CMF, digital & interactive, technology & innovation, and brand design—as well as design operations, finance & business operations, human resources, and project management (PMO). He is also Head of the Geely Design Center Gothenburg and Zeekr Group Design.

Zeekr Design
Zeekr Design is the design division of Zeekr Group, responsible for the design and styling of all Zeekr models. It is located at a state-of-the-art, four-story building in Uni3 Park, Gothenburg, Sweden. Fully equipped for automotive design, it features workshops for clay modeling, painting (capable of spraying entire vehicles and parts), CMF model making, 3D printing, and VR rooms. The building and its resources are shared between Zeekr Design and Lynk & Co Design.
Zeekr
Zeekr
Zeekr
Zeekr
Zeekr Design Shanghai Studio
Zeekr

Established in 2024, the Zeekr Design Shanghai Studio serves as a strategic global design hub within Zeekr Technology Group's worldwide design ecosystem. Functioning as the vanguard of localized innovation, the studio has established an end-to-end design capability spanning trend forecasting, creative conceptualization, and engineering implementation. By uniting elite designers from global and domestic talent pools through deep user co-creation initiatives, the center translates Zeekr's design philosophy into tangible experiences. The "Hidden Energy" design language has been evolutionarily refined in production models like the MIX and 7X, while pioneering lifestyle-forward design solutions continue to redefine future mobility paradigms.

A New Luxury Experience

Zeekr Design is led by the world's top designer Stefan Sielaff to bring users a new global luxury experience.

Global Team
Zeekr

Lynk & Co's design is led by the Gothenburg Design Center in Sweden. More than 200 designers from more than 20 countries worked from dusk to dawn to bring new vitality to the brand with the "Next Day" aesthetics. They created the design concept of "MegaCity Contrast", which has become Lynk & Co's unique foundational brand design language.

Design Concepts
Zeekr
Dare To Be Different
Dare to be different "Stay true to your heart and have the courage to be yourself"
Zeekr
Next Premium
Premium and advanced "Constantly pursue the possibility of raising quality through innovation"
Zeekr
Proud Tech
Have pride in technology "Showcase the beauty of technology, rather than hide behind it"
Zeekr
Rich Experience
Create lasting impressions "Let every contact become a memory"
The Next Day

Lynk & Co's new generation "MegaCity Contrast"design language, "The Next Day" concept, drew inspiration from the dawn seen from the mountain peak. It inherits Lynk & Co's trend-setting style and perfectly combines the latest technologies with the richness and diversity of the sunrise to present a new kind of beauty recognizable at a glance in new energy vehicles.